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Taylor Swift Buys Back Her Music Catalog After Record-Breaking Eras Tour
Taylor Swift’s Eras Tour didn’t just break records—it reshaped the music industry, fueled a billion-dollar business, and helped her achieve a deeply personal goal: regaining ownership of her first six albums.
On Friday, the 35-year-old pop icon announced via her website that she has officially purchased the master recordings of her early discography—music that had been out of her control since its controversial sale to music executive Scooter Braun in 2019.
“All I’ve ever wanted was the opportunity to work hard enough to one day purchase my music with no strings attached,” Swift wrote, thanking fans for the support that made the milestone possible.
Though the financial details of the acquisition were not disclosed, Swift’s path to reclaiming her catalog was paved with both strategic moves and massive success.
A Billion-Dollar Comeback Story
Since 2021, Swift has been re-releasing her earlier albums as “Taylor’s Versions,” giving her full control over new master recordings. These albums—rolled out alongside the Eras Tour—shot to the top of the charts, selling millions and setting new records, including the most No. 1 albums by a female artist.
Meanwhile, her Eras Tour became the highest-grossing concert tour of all time, spanning 149 shows across five continents and generating over $2 billion in ticket sales, with merchandise sales adding millions more.
Her 2023 concert film also smashed records, grossing over $250 million, making it the most successful concert film in domestic box office history. According to CNBC, Swift’s economic impact in 2023 was so significant, it surpassed the GDP of several small countries.
A Dream Realized
In her message to fans, Swift credited them with making her dream a reality:
“The passionate support you showed those albums and the success story you turned The Eras Tour into is why I was able to buy back my music,” she said. “I can’t thank you enough for helping to reunite me with this art that I have dedicated my life to, but have never owned until now.”
With this move, Taylor Swift not only reclaims her legacy—she sets a new precedent in artist empowerment, proving that with creativity, strategy, and fan loyalty, musicians can take back control of their art.